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WTA 2007
Sony Ericsson

Project Info

The WTA Championships —currently known as the WTA Finals— wrapped up the season for the top-ranked players, standing as the fifth most prestigious event after the Grand Slam majors (Australian Open, Roland Garros, Wimbledon, US Open). For the second year running, Madrid played host to the tournament, and Sony Ericsson entrusted us with the task of shining a spotlight on women's tennis in a country where soccer is king.

The weekend prior to the competition, Sevilla FC was locked in a title race with Real Madrid, and we capitalized on the sports fans' attention to deliver a spectacle worth remembering. During halftime, a team of 140 people deployed a massive 200 kg billboard in under two minutes, transforming the local field into a 150 sqm grass tennis court. It was here that #3 Jelena Jankovic challenged the legendary captain #24 Pablo Alfaro in front of 50,000 spectators, setting a new world attendance record.

Role

Creative Concept
Art Direction
Graphic Design

© Comunica+A

Project Info
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L-WTA-Wall
M-WTA-Airport
M-WTA-Banner
M-WTA-Banner
M-WTA-Wall
M-WTA-Airport
M-WTA-Mupi
M-WTA-Pizjuan-A
L-WTA-Mupi
M-WTA-Pizjuan-B
M-WTA-Pizjuan-C
L-WTA-Pizjuan-A
M-WTA-Album-01
M-WTA-Album-02
L-WTA-Lightwall
M-WTA-Lightwall
M-WTA-Stand
M-WTA-Pista
Serious creative work for unboring clients ✺ Serious creative work for unboring clients ✺ Serious creative work for unboring clients ✺ Serious creative work for unboring clients ✺

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