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LOS ESPECIALES
Cervezas Alhambra

Project Info

Sitting at a crossroads of tradition and innovation, Granada has made a name for itself as an epicenter of the Spanish music scene. Nestled at the foot of the Sierra Nevada mountains lies one of the most alluring cities in eastern Andalusia, where flamenco collides with genres like trap, reggaeton, rock, and indie music, constantly forging a new identity. From Enrique Morente to Yung Beef, it's not only the hometown of some of the most cutting-edge bands, but also a magnet that has attracted legends like Leonard Cohen and Joe Strummer.

Combining the craft brewing tradition with one-of-a-kind flavor, Alhambra Especial is a lager-style beer with a slow fermentation process, resulting in a beer with a strong personality and distinctive taste, suitable for any occasion yet not for every palate. Just like “Los Especiales” (The Special Ones), an alternative music festival that celebrates originality by bringing together the most unique national artists.

Role

Creative Direction
Art Direction
Graphic Design

© Quince

Project Info
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Serious creative work for unboring clients ✺ Serious creative work for unboring clients ✺ Serious creative work for unboring clients ✺ Serious creative work for unboring clients ✺

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