RES!ST
American Ad Federation

Project Info

Established in 1905, the AAF (American Advertising Federation) is the earliest advertising association in the US, and the only professional organization that embraces members across all areas of expertise and career stages. Every year, the AAF hosts one of the largest and most inclusive showdowns in the industry: the ADDYs. Student or top agency, all entrants have to overcome Local Affiliate contests, then 1 out of 15 District competitions, to become eligible for a National ADDY Award.

Based in Washington DC, the AAF aimed to foster closer ties with the local community and inspire them to take up the challenge. Teaming up with the DC-based agency Salta With Us, a rallying cry was born: 'Resist the Expected!' Crappy briefs, speculative work, oversized logos… this mantra encapsulated a spirit of defiance against poor industry practices. Where Jack Kirby meets Shepard Fairey, a vibrant voice emerged, echoing the pulse of creativity and staking Washington DC's claim as a hub of creative excellence.

Role

Art Direction
Graphic Design
Illustration

© Salta With Us