Brand 

consultant 

designer 

based 

in 

Madrid, 

working 

internationally. 

Blending 

design, 

strategy, 

and 

comms 

to 

shape 

meaningful 

brands.

Brand consultant &
designer based in Madrid,
working internationally.

Blending design, strategy
& comms to shape
meaningful brands.

Brand consultant
& designer based
in Madrid, working internationally.

Blending design,
strategy & comms
to shape meaning-
ful brands.

Approach
An approach that transcends aesthetics, forged through a deep connection with brands and a clear strategic vision, enhanced with a solid background in art direction, research, and strategic design. Every project is conceived not only to be visually memorable but also to generate a real strategic impact, with the aim of turning ideas into experiences that resonate and endure over time.

Blending design & strategy & comms to shape meaningful brands.

Motto

Assembling Custom Teams to

Based on the project requirements, ad-hoc teams are brought together according to their skills and affinities, drawing on a network of talented creatives working across multiple disciplines and time zones, to provide valuable insights into diverse markets.

Deliver Unique Solutions,

No two brands are alike, and no two projects should be either. In a context crowded with noise and standardization, hype quickly fade, and the trivial is soon forgotten. The focus is on developing unique identities, unveiling the core truth that shapes a compelling brand narrative.

Finely Crafted and

A dedication to perfection, from the spark of an idea to a flawless execution. Every stage is curated with the utmost care and attention to detail, leveraging expertise and a seasoned eye to exceed expectations and create something truly exceptional, fresh but timeless, where every detail shines.

Deeply Rooted in Research.

Design is more about problem-solving than aesthetics, and discovering accurate solutions relies on asking the right questions. Whether through an agile, intuition-driven approach or a more in-depth process, each project is backed by solid research to meet the core needs of the brand and its context.

Background
Metal Hørns is the professional persona of Jaime González, a strategically minded Designer and Brand Consultant with over two decades of expertise. I spent my early years as an Art Director, delivering integrated campaigns for international clients such as Coca-Cola, Häagen-Dazs, Heineken, Orange, and Sony Ericsson. Over time, I shifted focus to brand design, wich became a core dedication while adding a strategic edge. My curiosity then led me to Mexico City, where I made the leap into strategic design. Former Creative Director at Uncommon, since 2017 I've been handling my work at Metal Hørns along with my role as co-founder of Diagonal, an independent strategic and futures design studio.
Contact
Divino Pastor, 16
28004 Madrid
Spain
(+34) 649 311 495
Gabba Gabba Hi!
If you have a project you would like to discuss, or want to learn more about the approach and work process, please get in touch. Warm welcome guaranteed, startups or established brands. ☕
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